Decision to introduce ads in Apple Maps

Apple has announced that it will introduce ads on its mapping service Apple Maps in the United States and Canada this year.

According to the company, users will now also be shown sponsored content above organic results in search results, meaning that ads may appear prominently when searching for a place.

The company has not yet shared details about the revenue expected from this new advertising model or active users, even though Apple has billions of active devices worldwide.

According to analyst Gil Luria, the move could become a new opportunity for Apple's services business. He says that the company already gets a large portion of its revenue from services, and adding ads to Maps could increase that even further.

The move indicates that Apple, like other big tech companies, is looking for new ways to monetize its apps, especially on platforms where users have more daily activities.