YouTube Introduces 30-second Non-Skippable Ads on Smart TVs
Published 11 hours ago | By Pak24tv
The world's most popular video sharing service YouTube is introducing a new change to its smart TV app that may prove to be annoying for many users.
According to reports, now users watching YouTube on TV may have to watch ads of up to 30 seconds that cannot be skipped. These non-skippable ads will be available to advertising companies globally.
YouTube's owner, Google, is using Artificial Intelligence in this new system. With the help of this technology, ads will be arranged in a way that they can be shown to the right audience at the right time.
According to the company, a major reason for this decision is that people watch YouTube videos on TV screens for a long time and often watch complete videos. That is why advertising companies are being given the opportunity to show longer ads.
However, users who want to watch videos without ads can take advantage of this facility by getting a YouTube Premium subscription.
According to experts, this move is part of YouTube's strategy to increase advertising revenue, but many users will not like this change.
