Bringing Sophistication and Functionality Together
Posted: 2 week ago
Over the last few years, the world of corporate events has undergone a significant transformation. Don't worry! It's for the better.
Long gone are the days of dull, boring convention centers, as well as long PowerPoint presentations. Those who attend these events expect more now, meaning that they have almost become a status symbol for businesses. The better your corporate event, the better your business!
Of course, for those planning these events, you will want to showcase a bit of flair, while also maintaining the functionality of the meeting. How do you do that if you are new to the planning process? Here are some ideas to consider!
Pick a Theme!
Yes, this is a trend in the area of corporate event planning; you need to choose a theme for the event!
Many businesses opt for one that matches their corporate identity. For instance, hosting an event that explores sustainability would add a touch of class, showcase this aspect of the company, and encourage guests to engage in conversation. Indeed, research into corporate events has found that nearly 70% of attendees find themes helpful and interesting. Therefore, to increase engagement and attendance, this is well worth exploring.
Storytelling Aspects
In 2025, there are numerous ways to tell your company's story without having to stand on a platform and speak for 20 minutes. Why not opt for short videos, playing on screens when guests arrive, turning the event into a small tour? For best results, you will either want the person or people who take part in these videos to be different individuals from your company, or, you can hire a professional speaker. This will add a very interesting touch to the event and will certainly allow for creative flair, while also allowing guests to have a better understanding of your company, ticking the functionality box at the same time.
Interactive Activities
Speaking of interaction, many companies now opt for having their guests take part in fun events as part of the corporate event. For instance, if you are a kitchen company that is launching a new line of cookware, you could run a small cooking class using the cookware in a small kitchen setup. This is ideal if you have invited investors along, as it allows them to interact with the product and get a literal feel for what it is that you do as a business.
Branding
Okay, so there is no business event without branding, and you will always need a visual representation of your business. Yes, you will need to get banners printed, as well as put the branding on the online invites. However, when it comes to the event itself, why not choose a color theme that complements or fuses with your company's brand and logo? This will allow guests to look around and see visual reminders of your company everywhere, without having to hang and stick a million and one logos to the wall. Classy, simple, and functional for brand recognition!
